Posts tagged: RED Campaign

Campaign (RED) Fights HIV/AIDS

Founded in 2006 by U2 frontman Bono, the Red Campaign combats the effects of HIV AIDS in Africa by channeling the energy and attention of today’s eager consumers towards a priceless cause. The Red Campaign simply utilizes the financial expenditure of consumers in order to help people affected by HIV AIDS.  (RED) produces (PRODUCT) red items with influential partners including the likes of American Express, Apple, Bugaboo, Converse, Dell, Emporio Armani, Gap, Hallmark, Nike, Penfolds, Penguin, and Starbucks .  Generally, these items pass on up to 50 percent of their profits to the Global Fund in order to invest in HIV AIDS support programs [I].

By examining the Gap, the internal processes of Campaign RED can be broken down into three easy to understand steps [II]:
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The Lazarus Effect – How $0.40/day Can Help Save A Life

Researchers have been referring to it  as The Lazarus Effect, the amazing beneficial changes that antiretroviral drugs can bring to an HIV/AIDS patient. Many things count in controlling the global HIV/AIDS pandemic – proper diagnosis, prevention, and education are all crucial, but access to treatment is key. The Lazarus Effect is a brilliant documentary showing us that with just two antiretroviral pills/day, health can be restored in a dying person.

Sponsored by the RED campaign, The Lazarus Effect follows four people diagnosed with HIV/AIDS and takes us on a journey as they regain their health. In developed countries like the US & Canada, HIV/AIDS is a manageable disease because treatment is made readily available. But to an African that survives on less than $1.25/day, life can be a tragically different story. HIV/AIDS has killed more than 20 million people in Africa, and yet it continues to be a preventable and treatable disease. For just $0.40/day, a life can be saved. The Lazarus Effect shows us that this can be the case. Don’t wait to see how you can get involved, watch the 30-minute documentary today.

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