Posts tagged: RED

Campaign (RED) Fights HIV/AIDS

Founded in 2006 by U2 frontman Bono, the Red Campaign combats the effects of HIV AIDS in Africa by channeling the energy and attention of today’s eager consumers towards a priceless cause. The Red Campaign simply utilizes the financial expenditure of consumers in order to help people affected by HIV AIDS.  (RED) produces (PRODUCT) red items with influential partners including the likes of American Express, Apple, Bugaboo, Converse, Dell, Emporio Armani, Gap, Hallmark, Nike, Penfolds, Penguin, and Starbucks .  Generally, these items pass on up to 50 percent of their profits to the Global Fund in order to invest in HIV AIDS support programs [I].

By examining the Gap, the internal processes of Campaign RED can be broken down into three easy to understand steps [II]:
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